Thank you for your interest in becoming a new ttra member!

If you wish to purchase an INDIVIDUAL membership such as a Standard or Premier, please choose the appropriate membership selection below and follow the prompts through the registration process.

If you wish to purchase an ORGANIZATION (group) membership, this requires a primary contact who will act as the Organization's Administrator.  Only the Organization Administrator can complete account setup and renewals. The Organization is considered the MASTER ACCOUNT, and the linked members are SUB-ACCOUNTS.  Please click the link below to complete the Organization Membership form.  If you need assistance, please contact

Complete the Organization Membership Form to join:


For any questions, please feel free to contact ttra at 248-708-8872 or email


SETTRA Mission:

Facilitate access to numerous sources of information to support research efforts;

Educate members in research, marketing and planning skills through publications, conferences and networking;

Encourage professional development and recognize research and marketing excellence;

Create opportunities to interact with peers throughout the industry;

Foster development of travel and tourism research and related curricula in institutes of higher education; and

      Promote the development and application of professional research in the travel and tourism industry.